Hi Marieke,

What an nice gesture from LaRed!


When I think back of the requests we sent out for interviews for our book, I b

elieve I see a similar pattern: the companies that really strive for implementing Customer Delight are also very fast and accurate in responding to our mails and telephone calls (some even respond immediately -even during weekends and at night-). This indicates that it is more than just lip service.



So to achieve a high level of service, you need more than a mission statement or a well trained sales force. It should be in every molecule of your organisation!

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