My new friends

Hejo Johannes,

I wish you a delightful 2014!!

As it was your birthday recently, my question is: Did you also get the card of Shangri-La? When dealing with hospitality business you won’t hear about “customers” or” clients”. They have “guests” they welcome in their premises. This summer, however, I stayed in Coconut Beach Resort in Vietnam. In the room I found a welcome letter with this text:

coco beach cocoDear Client, Dear Friend, 

Welcome to Coco Beach Resort!

We wish you a pleasant stay in our little corner of paradise and we are at your disposal for any inquiries or requests you may have during your stay.

 This welcome pack includes the following items:

• A Coco Beach postcard
One voucher for a free drink
• And a little bag for your visit to the beach, so that your room key or small valuable items won’t get lost in the sand.

Enjoy your stay with us! 

Kind regards,

Daniel, Jutta and the Coco Beach Crew


When crossing one of the managers in the garden, he wished me a good morning, and also informed if everything was to my liking, if he could do anything for me. When chatting a bit, he explained that the indication of guests as “friends” guides the behaviour of the crew (read: staff).  

I do have to admit that these friends of mine forgot my birthday, but hey, they gave me a present during summer.


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